It’s taken us almost the whole of January to realise it’s 2025. Shit, how did that happen?! 
‍
And as my Back to the Future brain imagines the flying cars and hoverboards as the future we are now living in, the truth is that what the present day actually holds is more of an online nature than one of flying forms of transport. Our online content and presence is higher than it's ever been, and it’s evolving at a rapid pace. 

During a 2024 survey among marketers worldwide, around 86% reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 % of the respondents.*

With a 9 year old daughter and a 5 year old son, this pretty much terrifies me. But my digital marketing brain needs to embrace this steady increase in our love for online content, as it means a more targeted and cost-effective approach to marketing. And with our main aim at Von Black Studios is helping those smaller businesses achieve their marketing goals, our collective love for being online can be used to effectively talk to your potential customers with limited marketing budgets. We do this mainly for our Sunshine Coast clients, but as we are mostly online ( that’s our MO), we can service any small to medium businesses. 

So what does 2025 hold in terms of digital marketing?

3. Prioritise Local Search Terms

2025 sees even more importance on focusing on your local customer base for search engine optimisation. People working and living on the Sunny Coast will be searching for local goods and services, making it super important to focus on local search terms in both your organic search and pay per click (ppc) search strategy. There’s no point in attracting a potential customer in Sydney if you can’t service them, especially if you’re paying per click for that customer to click on your ad.

• Google My Business Optimisation: Make sure your Google My Business profile is fully optimised with accurate information, high-quality photos, and regular updates. Positive customer reviews also play a crucial role in local SEO.
• Local Keywords: Include location-based keywords in your website content, blog posts, and social media to ensure you appear in relevant local searches
• Mobile-Friendly Website: Ensure your website is mobile-optimised. This is a big one! Local searches are often done on mobile devices, so having a fast, responsive site is essential for a seamless user experience.
• Include Negative Keywords in your Google Ads Campaigns: Ensure you not only exclude locations from your Google Ads campaign strategy, but also include a negative keyword list that includes the areas that you really want to exclude from your targeting.

5. Adopt an Omnichannel Marketing Strategy

Consumers in 2025 expect seamless, integrated experiences across all online touch points. Even though we complain about being retargeted with an ad for that great handbag we were looking at online, it does make our shopping experience easier, and our connection to a brand stronger. An omnichannel strategy ensures that your brand provides a consistent and personalised experience, whether customers interact with you on your website, social media, email, or in-person.

• Consistency Across Platforms: Ensure your messaging, branding, and content are consistent across all platforms, from your website and social media to your email campaigns.
• Cross-Device Experience: Your website and ads should provide a seamless experience across devices—whether customers are browsing on a desktop, tablet, or smartphone.
• Integrated Marketing Campaigns: Create campaigns that span multiple channels, such as email marketing, social media ads, and paid search. Each channel should work together to guide the customer journey.