by Saskia von Moltke
We know that when you’re running a small business, every dollar counts. Which is why most start ups and small businesses tend to try and do their own marketing. You can write social posts. You can build the website. You can have a crack at Google Ads. You can learn SEO from YouTube. And you can spend your Sunday night trying to work out why your Instagram post suddenly looks weird.The problem? Your time is valuable.And while DIY marketing might seem like the cheaper option, it can actually cost your business more in the long run.
Your time is better spent running your business
You're an expert at what you do. Whether you're a builder, accountant, hairdresser, retailer, consultant, tradie or professional service provider, you have a business to run.
When you spend hours trying to create content, understand algorithms, update your website, manage social media or figure out why your Google ranking has disappeared, that's time you're not spending with your customers, growing your business or doing the thing you're actually really good at.
The thing with marketing, is it’s fun - that’s why we LOVE it. And it seems pretty easy. But marketing is more nuanced, and it’s not as easy as it looks. Us marketers just make it look easy. That’s what great branding and marketing is - it should look effortless, even though it takes a sh*t load of effort.
It requires strategy, consistency, creativity, knowledge and a good understanding of what's actually working.
'Marketing is the most difficult profession that looks 'easy' Mark P Jung
Great content is still super important.. Craft blog posts, videos, and infographics that provide value, entertain, and educate. Share tips, behind-the-scenes glimpses, and customer stories. Remember, quality over quantity! Make every piece of content count and watch your audience grow.
It's not just about posting on Facebook
One of the biggest misconceptions about marketing is that it's simply about putting a few posts on social media.
Effective digital marketing is much bigger than that. It can include:
Social media strategy and management
Website design and development
Search Engine Optimisation (SEO)
Google Ads and paid advertising
Content creation
Branding and graphic design
Email marketing
Blog and website content
Meta advertising
And, most importantly, understanding how all of these pieces work together.
That's where having an experienced digital marketing agency businesses can rely on can make a real difference.Rather than throwing a few posts into the digital universe and hoping for the best, we look at the bigger picture — your business, your customers, your goals and what you actually want your marketing to achieve.
One of the biggest misconceptions about marketing is that it's simply about putting a few posts on social media. - Effective digital marketing is much bigger than that.
It can include: Social media strategy and management, website design & development, Search Engine Optimisation (SEO), Google Ads & paid advertising, content creation, bBranding & graphic design, email marketing, blog & website content, Meta advertising, and, most importantly, understanding how all of these pieces work together.
That's where having an experienced digital marketing agency businesses can rely on can make a real difference.Rather than throwing a few posts into the digital universe and hoping for the best, we look at the bigger picture — your business, your customers, your goals and what you actually want your marketing to achieve.
But aren't agencies expensive?
Finally, always keep an eye on your analytics. Track what’s working, what’s not, and continuously iterate your strategy. Tools like Google Analytics can be your best friend in understanding customer behaviour. Being data-driven will keep your marketing efforts sharp and aligned with your goals.
This is where we do things a little differently. We're not your typical digital marketing agency.
Von Black Studios is a small, experienced team made up of skilled freelancers and contractors. We don't have a fancy office, a huge team of account managers or a stack of agency overheads.
And that's intentional.Instead, we bring together talented people with years of experience across marketing, design, websites, SEO, content and advertising, and bring the right people into your project when you need them.
The result? Great marketing without the big-agency price tag.You get experienced professionals, quality work and a personal service - without paying for an office full of people you never meet.
